What is “True Wealth”

04 Feb 2014

ImageBig houses, fast cars, gigantic yachts: The American Dream? I think not.

True wealth to me is about time; having the time to do what you want, when you want and with whom you want. Having the unique ability to understand how to enjoy your money and not be one of the unfortunate many who honestly believes true wealth comes from how many chips you have in front of you at the poker table.

My name is Jeff Johnston, ChFC. I am the president of Premier Investments of Iowa, Inc. and have been in the business of helping people find their true wealth over the past 25 years. This blog is not about my company or me but rather about you – The hardworking, overly busy, overly caffeinated American that is on a quest to find the elusive true wealth.

Every one of you has your own definition and beliefs on how to obtain true wealth. Let me add some insight to what I believe are the obstacles, challenges and rewards for seeking true wealth. Sit back and enjoy our weekly thoughts on the PII Impressions Blog. 



Jeffrey A. Johnston, ChFC
President Premier Investments of Iowa, Inc. 
3600 1st Avenue NE Suite 100 
Cedar Rapids, IA 52402


Securities offered through Registered Representatives of Cambridge Investment Research Inc., a Broker/Dealer, Member FINRA/SIPC. Advisory Services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Premier Investments of Iowa, Inc. are not affiliated.


Jeffrey Johnston

Jeffrey is originally from Solon, Iowa. He currently resides in Swisher, Iowa with his wife, Prudence, and his three children, Seth, Ian, and Roman. He graduated from the University of Northern Iowa in 1989, where he majored in Finance and Investments. He has 24 years of experience in the investment and estate planning business. He is currently the President of “Premier Investments of Iowa, Inc.” Jeffrey’s main focus is Estate and Investment Planning for Senior Citizens and Pre Retirees. Jeffrey became a Chartered Financial Consultant (ChFC) in 2001. He is the author of many articles on industry related topics and he is a frequent seminar presenter. He is a Board Member TRIAD Linn County Seniors Against Crime, and he is also a past Board Member of the Heritage Area Agency on Aging Task Force. He is a member of CEO Roundtable in Cedar Rapids, a Daybreak Rotary Member, and a member of the Cedar Rapids Estate Planning Council. In March of 2009, Jeffrey became the host of the Premier Investments of Iowa Financial Hour which airs every Tuesday Evening from 6PM -7PM, on WMT 600 AM Radio. In his free time he enjoys golf, fishing, scuba diving, traveling, and coaching son’s basketball teams.