Why Hire A Professional? – It’s a Function of Delegation

05 Feb 2014


Mechanics, contractors, accountants, financial advisors; all people we hire to do the things that we lack the time, knowledge, or desire to do.

One commonly asked question is, “why should I hire a professional?” For some people there is no need to hire a professional. If I were good enough to do my own taxes, well then, I would do my own taxes. However, I am not so I hired a CPA. For many of us, we lack one, two or all three of the qualifications needed to complete a task, and thus we hire or delegate to someone else.

There are three important questions to consider when deciding whether to hire a professional:

  1. Do I have the TIME to….?
  2. Do I have the KNOWLEDGE to….?
  3. Do I have the DESIRE to….?


You can fill in the blanks, as it really does not matter on the topic. If you answer “yes” to all three then as we say in the business you are a “do-it-yourselfer” and congratulations to you; you are in the minority. The reality is that most of us lack one of these three qualities, (or all of them!).

Making the decision to delegate to someone else is often a very difficult thing to do, however it can also be the best decision you may ever make. Remember that your time is a very valuable commodity and freeing up more of it to do stuff you really want or need to do may be worth the “expense” or as I like to say “investment”.

When people first set out to hire a Financial Advisor they are often motivated by a certain event, for example, job loss or a stock market crash. Yet as they further explore the true reasons it becomes clear it is a function of delegating. Today, we are simply overwhelmed by choices and we often feel like we are “missing out” on something. Delegating the Time, Knowledge, or Desire to a professional may turn out to be the best “investment” you ever make!

Jeffrey A. Johnston, ChFC
President of Premier Investments of Iowa, Inc.
3600 1st Avenue NE, Suite 100
Cedar Rapids, IA 52402


Jeffrey Johnston

Jeffrey is originally from Solon, Iowa. He currently resides in Swisher, Iowa with his wife, Prudence, and his three children, Seth, Ian, and Roman. He graduated from the University of Northern Iowa in 1989, where he majored in Finance and Investments. He has 24 years of experience in the investment and estate planning business. He is currently the President of “Premier Investments of Iowa, Inc.” Jeffrey’s main focus is Estate and Investment Planning for Senior Citizens and Pre Retirees. Jeffrey became a Chartered Financial Consultant (ChFC) in 2001. He is the author of many articles on industry related topics and he is a frequent seminar presenter. He is a Board Member TRIAD Linn County Seniors Against Crime, and he is also a past Board Member of the Heritage Area Agency on Aging Task Force. He is a member of CEO Roundtable in Cedar Rapids, a Daybreak Rotary Member, and a member of the Cedar Rapids Estate Planning Council. In March of 2009, Jeffrey became the host of the Premier Investments of Iowa Financial Hour which airs every Tuesday Evening from 6PM -7PM, on WMT 600 AM Radio. In his free time he enjoys golf, fishing, scuba diving, traveling, and coaching son’s basketball teams.