5 Questions I Get to Ask You!

5 Questions I Get to Ask You!
23 Dec 2015

Very often when we meet with new or prospective clients, I spend time fielding many different questions. Most of these questions are regarding how we get paid or how long I have been in business. They all are great questions and I am happy to answer; however, my approach is to try to focus on you and your unique situation and concerns.

I understand you are interviewing my firm, but for this to work for both of us, I have to make sure you fit what we are looking for as well. Here are 5 questions we have incorporated into most first meeting appointments to help see if we are a good fit as client and advisor:

1) What’s most important to you about your money?

2) Three years from now, what has to happen for you to be happy with your progress?

3) What is your “fair rate of return” goal per year to achieve a high probability of retirement success?

4) What are your best and worst experiences, financially speaking?

5) What’s your Long Term Care plan, if you have one?

There are many more questions worth asking, but these are 5 key questions to get the conversation going in a positive direction.  As your potential advisor, I want to stay away from talking about what I call “distractions”.

An example of a distraction would be discussions on the value of the dollar, what happens if the Republicans win, and government conspiracies to name a few.

As you can see, most of these questions (except #3) are all open ended. There are no right answers, but it’s important these questions are asked. Answering these questions allows us to progress into the Financial Planning Process in a proactive manner.

Good Luck!



Jeffrey Johnston

Jeffrey is originally from Solon, Iowa. He currently resides in Swisher, Iowa with his wife, Prudence, and his three children, Seth, Ian, and Roman. He graduated from the University of Northern Iowa in 1989, where he majored in Finance and Investments. He has 24 years of experience in the investment and estate planning business. He is currently the President of “Premier Investments of Iowa, Inc.” Jeffrey’s main focus is Estate and Investment Planning for Senior Citizens and Pre Retirees. Jeffrey became a Chartered Financial Consultant (ChFC) in 2001. He is the author of many articles on industry related topics and he is a frequent seminar presenter. He is a Board Member TRIAD Linn County Seniors Against Crime, and he is also a past Board Member of the Heritage Area Agency on Aging Task Force. He is a member of CEO Roundtable in Cedar Rapids, a Daybreak Rotary Member, and a member of the Cedar Rapids Estate Planning Council. In March of 2009, Jeffrey became the host of the Premier Investments of Iowa Financial Hour which airs every Tuesday Evening from 6PM -7PM, on WMT 600 AM Radio. In his free time he enjoys golf, fishing, scuba diving, traveling, and coaching son’s basketball teams.