Reflecting on the Flood

Aerial of Cedar Rapids, Ia., 9/99.
11 Oct 2016

As fast as the crest came, it went. But, unlike the Flood of 2008, this flood will be known for the damage we’ll never see. By “we,” I mean those of us who didn’t have businesses or homes in flood-affected areas.

For businesses, specifically, even with no water damage, being closed for a week means loss of stock (food, drink, retail items), loss of revenue and the gaining of a whole lot of heartache. How do we help those businesses in need?

  1. Volunteer your time, volunteer to haul, volunteer to do something for these businesses that is in your wheelhouse. Maybe you are great at painting…find out, thorough the United Way of East Central Iowa’s website what businesses need that skill
  2. If you’re thinking of shopping, going out for a drink or going out to eat, find a flood-impacted establishment.  While you’re there, take a selfie with your purchase and post it to social media using the #CRGavelChallenge hashtag!
  3. Thank our city leaders, employees and the contractors for their fast work! Ask community leaders to continue to work on the citywide flood protection plan. We dodged the bullet on this one! Although we flooded, we ended up three feet below the highest projection. will tell you, preparation is always the best defense.

Let’s get back to work, back to life, and start thriving! As always, if you have any questions, just!


Matt Westberry

As an independent financial professional, Matthew R. Westberry’s goal is to help you create a personalized investment plan that is unique to your situation, attitude and goals. He is dedicated to building long term relationships and providing continued service to ensure that your objectives are met. Matt takes a personalized approach with his clients, he will sit down at your kitchen table, take the complex issues facing retirees & pre-retirees and put together a comprehensive, easy to understand plan that will help you achieve your financial goals. Matt graduated from Coe College in 2005 where he majored in Business Administration and Economics. Matt is currently enrolled in The American College of Financial Services Certified Financial Program. He believes that continuing his education benefits both him and his clients. Matt is currently an Investment Advisor Representative with Cambridge Investment Research, Inc. He holds the series 6, 7, 63 and 65 licenses as well as accident, health and life insurance licenses. Matt currently resides in Marion, IA with his wife Cassandra and son Landry.