What do Ben Franklin’s horse and the stock market have in common?

What do Ben Franklin’s horse and the stock market have in common?
24 May 2017

I am glad travelling isn’t as tough as it used to be in the 1700’s. (Although, you will occasionally hear me complain about a plane delay or my kid’s gripe about the weak WIFI signal on a 4 ½ hour car ride to St. Louis.) Travelling in the 1700’s was a challenge; between mother nature, man, horse, and the lack of roads.  As postmaster general, Ben Franklin would ride from town to town in charge of the post offices throughout the Colonies. One especially rainy and cold night, Franklin, tired and cold from horseback travel, stopped at an Inn for the night.  Here’s how the story goes:

Franklin goes inside the Inn to warm up by the fire, but it’s a packed house! All the guests staying there that night had taken every available spot by the fire!  Ben immediately calls out to a stable boy working at the Inn, “Stable boy, fetch a bucket of oysters for my horse, he’s hungry from the road!”  At that moment all the guests in front of the fire jump up to watch Ben Franklin’s horse eat oysters. The stable boy tries to feed an oyster to Ben’s horse who is not interested at all.  When the guests return to the fire, they find Franklin (smile on his face), sitting in the best spot for the fire!

So what does Ben Franklin’s horse and the stock market have in common? They both are a big distraction. Here are a couple of my favorite headlines about the stock market in 2017 so far:

  • “The Trump stock market rally is under siege” Mar. 27, 2017 CNN Money
  • “Trump rally is 2nd best since JFK” Apr. 28, 2017 CNN Money”
  • “Sell in May…or Settle in?” Charles Schwab
  • “Trump ‘Trigger Event’ Coming?” com

Think about it for a minute. What does the stock market have to do with writing down your financial goals?  What does the stock market have to do with what is most important to you about your money? What does the stock market have to do with your personal relationship with money?

Don’t let the media use the stock market to distract you. Let the team at PII help you keep from getting distracted by the stock market, and help you stick to your unique financial goals… no matter what Ben Franklin’s horse eats.

Good Luck!


Jonas Everett

Jonas C. Everett is originally from Cedar Rapids, Iowa, where he still resides with his wife, JoDee, and daughters, Ella and Addison. He graduated from the University of Northern Iowa in 1993 where he majored in Communications. He has 22 years of experience in the investment industry and estate planning business. He is currently a Partner of “Premier Investments of Iowa, Inc.” Jonas is also the founder and creator of “Lighted Tunnel Succession Systems,” which can be found on www.lightedtunnel.com. The last 10 years, he has been in charge of mergers and acquisitions for Premier Investments of Iowa, Inc. In 2011, Jonas founded the National Association of Retired Insurance Agents, to help retiring insurance agents implement their own business succession plans. His main focus is Estate Planning and Investments for Retirees and Pre-Retirees, and he also specializes in Retirement Income. He is a speaker for the Cedar Rapids School Buddies Program for 5th and 6th Graders. In his free time he enjoys golf, reading, and spending time with family and friends.